Sylvia Pérez

Sylvia Pérez is a Creative Director working at the intersection of fashion, product and culture, with a practice centered on image direction and concept-led visual thinking. Based in Madrid and working internationally, she develops visual strategies and campaigns built around strong ideas rather than mere representation. Her work focuses on creating images that capture attention while carrying conceptual clarity, aiming to slow down perception and invite the viewer to look again.

Her approach treats images as structured systems. Drawing on a background in editorial design and graphic advertising, she is interested in how composition, symbolism and context interact to produce meaning. Objects, bodies and environments are often reframed or displaced to reveal unexpected connections, exploring the tension between the everyday and the monumental, the constructed and the real.

Sylvia works closely with photographers and creative collaborators to translate concepts into precise visual outcomes. Each project is developed from the ground up, from early research and concept development to team assembly and on-set direction, ensuring that the initial idea remains coherent through every stage of production. This method allows her to move fluidly between campaigns, editorials and experimental projects while maintaining a consistent conceptual language.

Her work has been commissioned by brands including OSOI, Puma, Oakley Factory Team, Justine Clenquet and D’Heygere, and has appeared in publications such as Vogue Portugal, Pull Letter, Schema Magazine and Epoch Review.

Alongside her commercial and editorial work, she regularly contributes to talks and public conversations around image-making, including appearances at Us By Night Festival in Antwerp and ADG Talks in Madrid.

Sylvia continues to develop projects that explore the evolving role of images within contemporary culture, particularly how visual ideas can operate across formats and contexts while maintaining clarity of intent. Her practice remains rooted in the belief that an image fully comes to life when it invites viewers to return to it and reconsider what they see.