Wedge

Wedge is an independent brand and design agency co-founded by Design Director Justin Lortie and Creative Director Sarah Di Domenico. The studio is dedicated to crafting distinct brand signatures that resonate in today’s dynamic market. Their services encompass strategy and value proposition, ethnography and trend research, strategic narrative development, visual identity systems, voice and naming, campaign creation, packaging design, creative direction and production, web design and development, and special projects.

The agency’s philosophy, encapsulated by the mantra “Everything can be special,” emphasizes the creation of soulful brand worlds that foster genuine connections. This approach is evident in their diverse portfolio, which spans industries from food and beverage to technology and fashion. Wedge’s commitment to merging strategic insight with aesthetic excellence has garnered them recognition, including being named Design Studio of the Year by the Advertising & Design Club of Canada.

Operating from their thoughtfully designed Montreal headquarters, known as Wedge House, the studio draws inspiration from everyday life, art, architecture, and objects. Their methodology centers on experimentation and the development of innovative ideas, often collaborating with specialists to bring concepts to fruition. This non-linear and evolving process is guided by a rigorous structure, ensuring that each project stands out with distinct character and progressive spirit.